The sense of community makes a Vermont ski trip unlike any other. It’s also why the Snow Angel Foundation chose Vermont as its first statewide partner to collaboratively promote ski safety and collision awareness on the slopes, an effort that continues to gain traction.
For the past two seasons, ski areas across the state have hosted the Snow Angel Foundation’s Founder and Executive Director Chauncy Johnson for group discussions with visitors, on- and off-hill ski area staff, race teams, and school groups about the importance of safety and self-awareness when on the slopes.
“Vermont is the perfect place for our work because there’s already such a strong community around skiing and riding,” says Johnson “our message is about helping all of us ski and ride as long as we can through care for ourselves and the people around us, and that’s a very Vermont thing.”
Through the collaboration with Ski Vermont, Johnson has visited nearly all of Vermont’s alpine ski areas. During Ski Safety and Awareness month in January the organization held a burrito giveaway and safety quiz at the top of Killington’s Snowdon Six lift, a pizza lunch-discussion with Sugarbush’s mountain ops staff, coffee with Stratton’s Ski Patrollers, and s’mores ‘n safety event with skiers and riders at Saskadena Six.
“We’ve worked with the Ride Another Day campaign since the beginning because awareness is so foundational to safety,” says John Duke, Director of Mountain Operations at Killington “You came here to have a great time—and so did the person next to you. Just remembering that shifts how people see their day.”
Through the partnership, Ski Vermont hopes to further strengthen the state’s reputation as a premier ski destination with a commitment to on-slope safety.
“Ski Vermont and the Snow Angel Foundation want visitors to know that when they come to Vermont, they’re joining a community that prioritizes skiing and riding responsibly,” says Ski Vermont Director of Communications Bryan Rivard “it’s ultimately about all of us enjoying more time on the mountain, and I think that’s a message everyone can get behind.”